Tag: keywords


Long Tail Keywords and Short Tail Keywords for SEO

Long tail keywords are more specific and have a higher conversion rate, but they are more difficult to rank for. As a result, they are also more expensive to rank. To identify which long tail keywords to use, you should read the brand manifesto of the company you’re trying to promote. Once you’ve done that, …


How To Use Google Ads To Figure Out What Keywords To Use In Your SEO Campaign

Everyone knows or should know that keywords are important in promoting a website and you do want to choose the very best keywords for your site. Unfortunately, this is a lot easier said than done. That is especially the case when your budgets are limited. Although you can use the free keyword research tools I …