SEO

Long Tail Keywords and Short Tail Keywords for SEO

Long tail keywords are more specific and have a higher conversion rate, but they are more difficult to rank for. As a result, they are also more expensive to rank. To identify which long tail keywords to use, you should read the brand manifesto of the company you’re trying to promote. Once you’ve done that, …

For Beginners

Great Business Ideas to Start During a Pandemic

While the COVID pandemic has certainly caused many businesses to falter and fail under the weight of imposed lockdowns, consumer contagion concerns, population decreases, supply chain concerns and other compounded issues, the consequences of the pandemic have also opened the doors for a host of new businesses to rise in the wake of the old. …

Marketing

Key IT Roles Your Organization Should Invest In

Small companies often form partnerships with larger consulting firms or well-known suppliers to get the technological solutions they want. However, as the firm expands, it will become necessary to hire employees with the necessary skills to ensure that technological solutions can be applied to preserve operational efficiency. It might be difficult for business people without …

Marketing

Signs You Hired A Dishonest Digital Marketing Agency

Open Google and do the classic search “digital marketing agencies near me”. There is a pretty good possibility you will see dozens, or even hundreds if you live in a large city. As always with a service provider, most of these agencies simply want to take advantage of you or are just very bad at …