Author: Adrian Cruce

Freelancing

Choosing A Great Keyboard For Writing

Regardless of whether you want to write a novel, a book, or you work as a freelance content writer, you quickly learn that writing is not that easy. Several factors affect it and the process tends to be longer than many think. Fortunately, we no longer rely on pen and paper. We can use our …

Marketing

Netflix Is Making A Basic Marketing Error That Can Cause Huge Long-Term Problems

I cannot believe that we are in 2022 and a huge company like Netflix fails to understand the BASICS of marketing. What is happening right now is basic and you learn it in college. Hell… you learn it from reading articles on the internet written by students. Simply put: you do not raise prices when …

Marketing, SEO

4 Reasons Why A Career In SEO Might Not Be A Good Option

Let me start this by saying I have been doing SEO and online marketing work ever since I was around 17. I am 37 now. Basically, I did anything you can imagine, from writing content to choosing keywords and creating SEO strategies. And I did it as a freelancer and in agencies. Some agencies were …

SEO

Long Tail Keywords and Short Tail Keywords for SEO

Long tail keywords are more specific and have a higher conversion rate, but they are more difficult to rank for. As a result, they are also more expensive to rank. To identify which long tail keywords to use, you should read the brand manifesto of the company you’re trying to promote. Once you’ve done that, …