Author: Adrian Cruce

Marketing

Netflix Is Making A Basic Marketing Error That Can Cause Huge Long-Term Problems

I cannot believe that we are in 2022 and a huge company like Netflix fails to understand the BASICS of marketing. What is happening right now is basic and you learn it in college. Hell… you learn it from reading articles on the internet written by students. Simply put: you do not raise prices when …

Marketing, SEO

4 Reasons Why A Career In SEO Might Not Be A Good Option

Let me start this by saying I have been doing SEO and online marketing work ever since I was around 17. I am 37 now. Basically, I did anything you can imagine, from writing content to choosing keywords and creating SEO strategies. And I did it as a freelancer and in agencies. Some agencies were …

SEO

Long Tail Keywords and Short Tail Keywords for SEO

Long tail keywords are more specific and have a higher conversion rate, but they are more difficult to rank for. As a result, they are also more expensive to rank. To identify which long tail keywords to use, you should read the brand manifesto of the company you’re trying to promote. Once you’ve done that, …

For Beginners

Great Business Ideas to Start During a Pandemic

While the COVID pandemic has certainly caused many businesses to falter and fail under the weight of imposed lockdowns, consumer contagion concerns, population decreases, supply chain concerns and other compounded issues, the consequences of the pandemic have also opened the doors for a host of new businesses to rise in the wake of the old. …