Category: SEO

SEO

Why Does A High Bounce Rate Hurt SEO Ranking?

Why Does A High Bounce Rate Hurt SEO Ranking

Every single time I am asked to do an SEO audit of a website, the FIRST thing I check is the bounce rate. Not keyword rankings. Not traffic. Not anything else. Why? Because when bounce rate is high, it is a sign that something serious is wrong. This is an example of a very bad …

SEO

What Do People Misunderstand About Search Engine Optimization?

SEO misconceptions

Every single business owner with a website and most people that use the internet today know at least something about search engine optimization (SEO). The problem is what most people know is completely false. After working in the SEO industry for over 10 years now, I can tell you that you always have to explain …

Marketing, SEO

Are Private Blog Networks (PBNs) Truly Black Hat SEO?

private blog networks - black hat SEO or not

No matter what people tell you, PBNs (private blog networks) are not black hat SEO. However, they are also not white hat SEO. This can be confusing at first glance but in reality, everything is very easy to understand. Based on who wrote the article you read online, you will be told many different things. …

Marketing, SEO

Local SEO Attracts Customers And Local Businesses Still Do Not Know It

local SEO basics

Local SEO is vital for numerous businesses that rely on brick and mortar shoppers but most owners have no idea this is the case. They still use the outdated advertising and marketing practices of the past. When you just do this, slowly but surely the number of customers you have goes down. Why is that? …