Marketing

why do people buy something

Why Do People Buy Something?

So many marketing articles tell you that people buy something because of two reasons, a need or a want. This is correct but it is also incredibly simple. If you want to figure out why someone buys something, you have…
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the short attention span lie in marketing

The Short Attention Span Lie In Marketing

When talking to marketers, one of the most common things mentioned is that you need to keep your content short since the attention span of people is really low. Facts cannot really deny this. You can check out this infographic…
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social media myths that need to disappear

12 Social Media Myths That Need To Disappear

Is Your Marketing Campaign Built With Social Media Myths? When it comes to using social media for business of any kind, there are more myths mentioned than real facts. This is, unfortunately, incredibly true. Most business owners have completely unrealistic…
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Is Your Business Idea Truly Unique?

I am always surprised to see how many aspiring entrepreneurs think they came up with something revolutionary, unique and really special. As an entrepreneur, you want to be confident in your idea but there is a huge difference between being…
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What In The World Is Content Marketing?

What is content marketing? Learn the definition of content marketing and the WRONG definition of content marketing. See how old content marketing is and see if it works or not.