Author Archive: crucea

why do people buy something

Why Do People Buy Something?

So many marketing articles tell you that people buy something because of two reasons, a need or a want. This is correct but it is also incredibly simple. If you want to figure out why someone buys something, you have…
Read more

the short attention span lie in marketing

The Short Attention Span Lie In Marketing

When talking to marketers, one of the most common things mentioned is that you need to keep your content short since the attention span of people is really low. Facts cannot really deny this. You can check out this infographic…
Read more

do what you love

The Importance Of Doing What You Really Like

When it comes to blogging, one of the most important rules is: Write about something that you love! Unfortunately, when I started adriancruce.com, I forgot about this really important rule. It is quite hilarious for me to see that I…
Read more

why do you need evergreen content on your blog

Why Do You Need Evergreen Content On Your Blog?

Every single blog needs evergreen content There are different types of content that you can publish on a blog but evergreen content is what always stands out. Unfortunately, it is also the one type that I often see overlooked. When…
Read more

social media myths that need to disappear

12 Social Media Myths That Need To Disappear

Is Your Marketing Campaign Built With Social Media Myths? When it comes to using social media for business of any kind, there are more myths mentioned than real facts. This is, unfortunately, incredibly true. Most business owners have completely unrealistic…
Read more

Signs You Do Too Much Research When You Write

Since 2003 I wrote thousands of articles for websites and much more. Along the years, many problems appeared. One of them was the fact that too much research was done. Generally, when you start writing, you start to do research….
Read more

How Can You Legally Use Images On Your Site?

Everyone talks about how it is vital to use visual elements on a website to make content more attractive and increase user engagement. You are told that images are very good for SEO and that they help increase time spent…
Read more