Whether you do social media work for your personal online business or for a company, you will inevitably come across this idea that social media marketing has a formula that guarantees success. This is false simply because different approaches will work better for one business than another. Developing a social media marketing strategy has to focus on the unique target demographics and market of the business promoted.
When you do social media marketing for a really large brand like Coca Cola you will use some strategies. They will completely fail when you use the same strategies for a local artist or for a restaurant. Coca Cola will want to target the larger audience. It will use visuals (both images and videos) that are eye-catching and focus on customer service. The social media business page will be engagement based since everyone already knows the brand.
When you do social media work for the local artist, the focus is put on getting attention of people that would buy and industry professionals that would promote the art works. The focus cannot be put on a worldwide audience and everything starts from a smaller region, moving on as the artist becomes more known. In this case we have the beginning of branding so suitable work should be done.
There are industries that will benefit more from the use of social media marketing. This includes but is not limited to real estate, restaurants, businesses that are education based, fashion, retail and entertainment. These industries are really great for social media work since the targeted audience is already active and present online.