I see this mistake a lot more often than I would like to. The truth is that there are so many companies and individuals that actually share the same content on all social networks that they use from Pinterest to Facebook. It is something that should stop.
The principle behind the choice is really simple. You find a great piece of content that you believe your followers will love. You then quickly share it on Facebook, Twitter, Pinterest, LinkedIn and so on. The problem is that this will not work well because of a really simple reason:
People can get the content you share by following just one social network profile!
Why would they crowd their Facebook feed since they already get your updates from Twitter?
Another mistake that happens is using the exact same snippets. This is wrong because of many reasons. I can highlight the 2 most common:
- Duplicate content
- Improper length for the networks where you post
You do not want to share the same content on your social network pages because of:
- Duplicate content
- Not adding value so people will not want to follow all profiles
- Inadequate content for the channels you use (think Instagram versus Twitter)
- Different people prefer different networks and join to see different things – Your Twitter followers should be different than your Facebook followers although many will be the same. You do want them to be different.
In many situations people just share the same links because they want to post more content on social networks. This is not a bad idea. It is always best to post more every day, especially on networks like Twitter. However, this does not mean that you should post the same things.
What you need to do is take the following approach:
- Identify content that the followers of a particular social network would be interested in
- Create a good snippet for it
- Share it
- Repeat for all social channels
The problem is that these steps have to be repeated every time you post. It will take a lot more time than when you just post the same links everywhere. However, you will notice much more engagement if you do this.
Remember that you always have to stay focused on related engagement rather than number of likes for what you share on social networks. Cute animals do generate many likes, maybe even comments, but will that really help you reach your goals?